Our success is based upon a deep passion rooted in Danoub culture: be the best in what we do. To achieve this, all our activities and principles are pointed toward creating unchallenged value for our clients.
At Danoub the concept of Value Creation is much more than just a philosophy, it is our way of approaching and facing business and everyday challenges. Our code of conduct is not to merely move goods and provide trading services but to create added value through providing Certainty, Continues improvement, and Building winning teams.

Certainty; Customers seek and prioritize certainty; that the product they purchase is the best solution to surpass their challenges, at a fair and lowest price in comparison with alternatives; through a reliable and authentic partner; with well-experienced specialists at service to provide technical support in case of need; with constant procurement to guarantee availability at any time required, all to ensure their product would be popular with consumers.

We recognize this crucial need and prioritize it above all other objectives to build long time partnership with clients.

Continues improvement; Embracing growth and continuous improvement through process optimization, we strive for excellence in everything we do to make our work extraordinary. Our high attention to detail and root cause analysis empowers Danoub to incrementally reduce wastes, defects, and variations and remove errors. We are constantly improving all aspects of our operations and methods to become faster, more agile, with higher quality and lower costs, offering the best solutions to satisfy our customers’ needs.

Building a winning team; Our people are the heart of our company and our most precious resource. We believe great teams are driving forces behind all human eminent achievements. At Danoub, we strive to connect creative minds to find the best solutions for market needs and on the basis of respect and trust, we can cater to optimal conditions for evolving, developing and advancing our skills. As a result, Danoub has become a vibrant, and hardworking environment, nurturing a growth mindset. This outstanding working environment motivates us to exceptional results.

With one goal, offering best of the best, Danoub is active into two business divisions: Food & Beverage Solutions and Fine & Functional Fragrances markets. Each business segment is led by a senior manager having a particular expertise and intensive experience in the applications and the processes employed by our customers and offered by our suppliers. Furthermore, activities of each business segment are supported by our functional divisions: finance, legal affairs, strategy, and risk assessment, human resources and corporate communication.

Our highly qualified technical sales force are market-focused specialists whom with a longstanding relationship with clients have a thorough understanding of their culture, products, and target consumers thus adding value by offering tailored solutions to them, paving the way to grow together.

We partner with superb suppliers of high-quality ingredients bringing leading technologies and the highest quality products to our region. Our extensive portfolio of high value-added ingredients ensures that customers benefit from dealing with us early in their product developments, or reformulations.